SEO’s Importance in Digital Marketing
As part of our discussion, we will look at the influence that SEO may have on a firm. Make sure you know exactly what you’re spending your time and money on before getting involved in anything like this.
Why Is SEO Essential to a Digital Marketing Plan?
SEO is the most crucial digital channel for your business
No matter what business you are in, organic traffic is the most important source of traffic and that’s why Bret Talley tells you to focus on it. Because it affects the most people, search engine optimization (SEO) is the most important digital marketing strategy.
What would happen if you increased both your paid and organic search by 10%? There are a number of other advantages to increasing your SEO, as well. Investing in SEO as your main digital marketing channel is critical for a number of reasons.
Reputation & Trust
People who don’t believe they can trust a company will often turn to search engines like Google to help them find the finest options. As a result, not being seen on the first page of search results may tarnish your company’s reputation.
If you don’t spend a lot of effort on marketing, clients will think there is something wrong with your product or service. Several well-known companies have been damaged by this kind of problem in the past.
Utilizing Free Online Traffic
We’ve previously seen that organic search results account for 51% of all visits to most websites, according to a recent study (average all industries).
SEO is a great strategy to increase the number of visitors to your website since many people avoid clicking on advertisements and instead go directly to the organic results below.
Without this, you might be missing out on thousands of prospective clients, since Google is still the most common method of finding a site.
The Process of Making Changes
Many individuals have difficulty making adjustments to their SEO. It’s not simple to organize your website appropriately, so enlisting the assistance of Google itself is a good place to start.
Website owners may use Search Console to track their traffic, upload sitemaps, and keep an eye on the areas of their site that may be affecting their site’s search engine rankings.